The internet has taken over just about every aspect of our modern life, and it has been this way for years. Having a website is no longer an option if you own a business, and the quality of that website can greatly determine the sales volume that you do. Whether you sell homes, insurance, food, event hosting, plumbing, HVAC services, or consulting, the main way you are going to stick out from the stiff competition of the Triangle is by having a good (and consistent) online presence. Here are the best ways to stand out from the rest.
1. Images, Videos, and More Videos!
Social media has become a powerful tool for businesses to connect with their audience. To gain followers and engage your target market, consistency in posting is essential. While images can be effective, short-form videos have emerged as a game-changer for rapid growth. Platforms like Instagram Reels and TikTok offer a creative space to showcase your products or services.
Consistency is really the big takeaway here. Posting daily helps keep your followers engaged, helps boost visibility and attracts new followers, and helps your posts stay high in the algorithm. Even if you can’t produce high-quality content to publish daily, posting something is normally better than nothing.
If you’re handling all of the content creation yourself, one way that you can stay ahead is by creating your content ahead of time and scheduling your posts. Not everyone is going to have the time to do this, but if you’re able to squeeze it in, you can put yourself in a great position.
Learning the latest trends and incorporating them into your niche might seem daunting, but the payoff can be exponential. If you lack the time to create engaging video content, schedule future posts, or simply don’t have the creative mindset needed to do this sort of thing, consider enlisting the help of a contractor or agency like The Daily Essentials. We partner with them, and you can get a free consultation by filling out a short form at the end of this article.
2. SEO-friendly website
Having an aesthetically pleasing website builds trust with potential customers. However, appearing on the first page of Google search results can significantly boost traffic to your site. Achieving a high rank on search engine result pages (SERPs) is a gradual process, but the rewards are endless.
I started The Cary Report a year ago, and have been trying to get to one of the first results on Google for the search term “Cary News” since I started. The Cary Report didn’t appear on the first couple of pages for many months, but now it is the fourth result on the first page, and I see more organic traffic daily.
One effective way to optimize your website for search engines is by creating valuable and informative content that resonates with your target audience. Suppose you run a pest extermination business in Cary. In that case, you could publish a blog post titled “5 DIY Ways to Get Rid of Ants” where you provide helpful suggestions to readers, with the last option being to hire your business for professional pest control services.
By aligning your content with the needs of your potential customers, your website is more likely to appear among the top search results when users look for relevant information. This strategy not only enhances your website’s visibility but also establishes your brand as a trusted authority in your field.
Even if you have the best SEO-rankings in the industry, if your website looks like it is from 1999, you aren’t going to convert a lot of customers. You can use drag-and-drop website builders, like Squarespace or Weebly, to create a decent-enough-looking site. This is a great option if you have a newer business and trying to get established.
One issue with using pre-made website builders is that many of the websites look visually very similar. This could potentially repel potential customers if they think your website looks too generic, as it lowers their trust. While it can be a great idea when starting out, it is recommended to convert to a more unique-looking website which is only possible with more advanced tools like WordPress.
To be blunt, it’s a lot of work. Larger businesses have their own departments dedicated to just webpage design and SEO, but small businesses do not have that kind of budget. One way to adapt to this difference is to hire an agency to take care of that aspect of your business, which will be much cheaper than hiring even one employee. Our partner, The Daily Essentials, also does webpage design and SEO services for small businesses around the Triangle. You can request a free consultation by filling out the form at the end of this article!
3. Delegate the Tedious Tasks
As a Cary business owner, your passion lies in delivering excellent products and services to your customers. The Daily Essentials, based in Raleigh and knows the Triangle business landscape, understands that juggling administrative tasks can be both time-consuming and tedious. Let their team of professionals handle the nitty-gritty aspects of your online presence, allowing you to focus on what you do best.
Whether it’s creating engaging content, managing social media, or maintaining (or creating) your website, they’ve got you covered. Their region-specific approach ensures your brand’s personality and values shine through, resonating with the local community.
The Daily Essentials has partnered with The Cary Report to offer our readers a free consultation. Simply fill out the form below, and they will contact you to see what they can offer your business!